Brand Design
Concept Project
2024
Pixel Perfect is a Y2K-inspired, Glossier-esque beauty brand I conceptualized as my final portfolio project. This project marks a departure from my previous work, allowing me to explore a playful, nostalgic, and contemporary design aesthetic. Drawing on vibrant Y2K design cues and clean, modern branding principles, Pixel Perfect showcases my ability to develop diverse creative concepts while maintaining a cohesive and intentional brand identity.
Project Scope
Brand Design:
I crafted a bold, nostalgic brand identity that merges the whimsical charm of Y2K with the sleek minimalism of modern beauty brands. The logo design and brand elements embody a playful elegance, with pastel hues, glossy textures, and retro-futuristic typography that evoke a sense of both fun and sophistication.
Instagram Design:
For the Instagram feed, I designed a curated, visually cohesive layout to reflect the brand’s distinct personality. Each post features high-contrast visuals, dynamic typography, and retro-inspired graphics, creating an engaging and shareable digital presence. This approach emphasized storytelling while connecting with a beauty-savvy, millennial, and Gen Z audience.
Web Design:
The homepage design extended the brand's vision into an immersive digital space. The layout prioritized a clean, user-friendly experience, balancing nostalgic design elements with intuitive navigation. Features included animated hover effects, bold headlines, and strategically placed calls to action to guide users through the brand story and product offerings.
Results
Results
Delivered a fresh and innovative brand identity that stands out in the beauty industry.
Designed a social feed that engaged followers through playful storytelling and nostalgic visuals.
Developed a homepage that seamlessly married form and function, highlighting the brand’s personality while ensuring an effortless user experience.
This project exemplifies how bold creativity and attention to detail can create an unforgettable digital-first experience.