Brand Design, Social Design, Web Design
2024
Concept Project
I had the opportunity to develop a unique gourmet grocery store concept that seamlessly blended artistic elegance with culinary sophistication. Drawing inspiration from Dutch still lifes and Irving Penn’s iconic photography, this project brought together design, branding, and digital strategy to create a truly cohesive identity.
Project Scope
Brand Design:
The brand identity was meticulously crafted to reflect the luxurious yet approachable nature of the concept. By combining elements of classic artistry with modern aesthetics, the branding captured the essence of the store’s offerings—elevating everyday grocery items into works of art.
Instagram Design:
Social media played a central role in bringing the concept to life. I designed a visually stunning Instagram feed, curating content that echoed the rich textures and vibrant hues of Dutch still lifes. Each post told a story, creating a gallery-like experience that engaged followers and reinforced the brand’s unique positioning.
Web Design:
The website extended the artistic vision into the digital space, with an intuitive design that prioritized functionality without sacrificing beauty. The layout and navigation were designed to highlight the store’s products, special features, and unique aesthetic, providing an immersive online experience that resonated with customers.
Results
Developed a cohesive and memorable brand identity that stood out in the gourmet grocery market.
Designed an Instagram presence that captured the brand’s artistic inspiration and engaged a growing audience.
Created a website that balanced visual storytelling with a seamless user experience, strengthening the overall concept.
This project exemplified how art and design can transform a retail concept into an experience, bridging the gap between tradition and modernity in a way that resonates deeply with customers.
