Brand Design, Packaging Design, Newsletter Design
Concept Project
2024
I had the privilege of designing the brand identity for Enoteca Fiorella, a concept wine bar and boutique wine producer that celebrates the richness of wine culture. Inspired by the interplay of tradition and modernity, this project blended thoughtful design, branding, and packaging to create a cohesive and immersive experience.
Project Scope
Brand Design
The brand identity was crafted to embody Enoteca Fiorella’s passion for wine and its cultural significance. The logo drew from classical typography and modern minimalism, combining timeless elegance with a contemporary edge. This visual language reflected the brand’s commitment to honoring wine traditions while embracing innovation. The color palette and design elements mirrored the warmth of wine cellars and the vibrant landscapes of vineyards, creating a sensory connection to the product.
Newsletter Design
To build a strong connection with customers, I designed a visually engaging and informative newsletter that became an extension of the brand’s story. Each issue featured curated content about wine pairings, producer spotlights, and behind-the-scenes glimpses into the winemaking process. The newsletter’s design balanced editorial sophistication with an approachable tone, inviting readers to immerse themselves in the world of wine.
Packaging Design
The wine packaging was a centerpiece of the project, designed to reflect the artisanal quality of Enoteca Fiorella’s offerings. Labels were inspired by vintage wine maps and contemporary art, combining intricate details with clean, modern layouts. The result was packaging that stood out on shelves and conveyed the narrative of the wine’s origin, craftsmanship, and unique flavor profiles.
Results
Developed a timeless and versatile brand identity that resonated with wine enthusiasts and casual drinkers alike, enhancing Enoteca Fiorella’s market presence.
Designed an engaging newsletter that fostered community among wine lovers, deepening customer loyalty.
Created elegant, storytelling-driven packaging that elevated the brand’s products and made them instantly recognizable.
This project showcased how thoughtful design can transform a wine brand into an experience, blending artistry with strategy to capture the essence of wine culture. Through a combination of heritage and innovation, Enoteca Fiorella’s identity celebrates the enduring allure of wine while connecting with modern audiences.