Brand Design, Substack Design
Client Work
2024
MOVIEPUDDING, a Substack exploring the intersection of film and food, needed a refreshed visual identity to better connect with its audience. I took on the challenge of revamping its brand design and curating its Instagram content to establish a cohesive and engaging aesthetic.
Project Scope
Brand Design:
The updated branding captured the unique essence of MOVIEPUDDING, combining cinematic and culinary elements into a sleek, modern identity. Every visual detail, from typography to color choices, was designed to reflect the publication’s creative and thoughtful voice.
Instagram Curation:
I transformed MOVIEPUDDING’s Instagram feed into a visually resonant space by seamlessly blending aggregated content with original posts. Each piece was curated to tell a story, creating a cohesive aesthetic that resonated deeply with its growing audience.
Content Strategy:
To amplify engagement, I developed a content strategy that aligned with the brand’s vision. This included balancing curated film and food inspirations with original creations, ensuring every post added value to the feed and strengthening the brand’s presence.
Results
Achieved a 30% increase in content interaction within one month.
Boosted accounts engaged by 9% and grew followers by 5%.
Established a visually distinct and cohesive identity that resonated across platforms.
The MOVIEPUDDING redesign brought a fresh perspective to its branding and online presence, positioning it as a leading voice at the intersection of film and food.
