Social Media, Content Curation, Content Creation
Client Work
2023
The latex clothing brand needed a complete transformation of its social media presence to reposition itself from niche fetish and costume markets to a serious contender in the high-fashion space. I spearheaded the overhaul, redefining its online identity and driving significant growth.
Project Scope
Content Creation:
I produced compelling video content for exclusive campaigns and curated cohesive imagery that elevated the brand's aesthetic. The visuals highlighted the artistry and versatility of latex, presenting it as a bold fashion statement rather than a niche product.
Content Strategy Development:
In collaboration with the PR team, I developed a nuanced content strategy to guide the brand’s pivot. This approach balanced its rebranding efforts with sensitivity to its loyal customer base, ensuring that existing audiences felt valued while attracting new fashion-forward followers.
Account Management:
Over three years, I managed the brand’s social media accounts, maintaining a consistent voice and visual identity. This involved regular engagement with followers, collaboration on campaign launches, and ongoing content optimization to drive interaction.
Results
Successfully positioned the brand within the fashion space, redefining its public perception.
Grew the follower count from 20k to 80k over three years.
Increased overall engagement, establishing a more active and loyal audience base.
This social media overhaul demonstrated the power of strategic branding and thoughtful content curation, transforming the latex clothing brand into a respected name in the fashion industry.
