Vex latex, a clothing brand known for its roots in fetish and costume markets needed a complete social media transformation to reposition itself as a serious player in high fashion. I spearheaded the overhaul, redefining its online identity, content strategy, and audience engagement, driving both growth and a fundamental shift in brand perception.
Project Scope
Content Creation
I produced visually compelling campaign videos and curated high-impact imagery that elevated the brand’s aesthetic. By showcasing the artistry and versatility of latex, I reframed it as a bold fashion statement, moving beyond niche associations into a space of editorial sophistication.
Content Strategy Development
In collaboration with the PR team, I developed a strategic content plan to guide the brand’s pivot. This approach carefully balanced rebranding efforts with a commitment to loyal customers, ensuring a smooth transition that honored existing audiences while attracting new, fashion-forward followers.
Account Management
Over the course of three years, I managed the brand’s social media presence, maintaining a consistent voice and visual identity. My role included daily audience engagement, campaign coordination, and content optimization, all aimed at boosting visibility and deepening brand loyalty.
Results
Successfully repositioned the brand within the high-fashion space, redefining its public perception.
Grew the brand’s follower count from 20K to 80K over three years.
Increased overall engagement, establishing a more active and loyal audience base.