A Y2K-inspired, Glossier-esque beauty brand, Pixel Perfect was conceptualized as my final portfolio project, marking a playful departure from my previous work. This project allowed me to explore a nostalgic yet contemporary aesthetic, merging vibrant early-2000s design cues with modern branding principles. The result? A beauty brand that feels both whimsically retro and effortlessly cool, showcasing my ability to develop diverse, intentional, and cohesive brand identities.
Project Scope
Brand Design
The visual identity of Pixel Perfect strikes a balance between Y2K nostalgia and modern minimalism. A pastel-hued color palette, glossy textures, and retro-futuristic typography create a brand that feels both playful and sophisticated. Every element—from the logo to the visual language—was designed to evoke a sense of fun, beauty, and digital-age glamour.
Instagram Curation
To build a strong digital presence, I designed an Instagram feed that blends high-contrast visuals, dynamic typography, and retro-inspired graphics. Each post was curated to feel immersive and shareable, creating a feed that resonates with millennial and Gen Z beauty lovers while reinforcing the brand’s bold, engaging identity.
Web Design
Bringing Pixel Perfect into the digital space, I designed a homepage that balances nostalgia with intuitive functionality. Animated hover effects, bold headlines, and strategically placed calls to action create an experience that is both aesthetically compelling and effortlessly user-friendly, guiding visitors through the brand’s story and product offerings.
Results
Delivered a fresh, innovative brand identity that stands out in the beauty industry.
Designed a social feed that drives engagement through playful storytelling and nostalgic visuals.
Developed a homepage that seamlessly marries form and function, highlighting the brand’s personality while ensuring a smooth user experience.