For MOVIEPUDDING's brand makeover, I dove into the worlds of film and food to bring fresh energy to the brand. Through creative mood boarding and fun design sessions, I aimed to capture the essence of thoughtful yet accessible film and food commentary. Inspired by cinematic charm and minimalist illustrations, I revamped the wordmark, logo, and newsletter assets, adding a refined touch to the color palette. The goal was to achieve a sophisticated yet down-to-earth vibe, blending effortless cool with elegant simplicity. Since the redesign, MOVIEPUDDING has enjoyed a 30% increase in social media engagement, making it a hit within the Substack community.