A Substack exploring the intersection of film and food, MOVIEPUDDING needed a refreshed visual identity to better connect with its audience. With a thoughtful approach to brand design, Instagram curation, and content strategy, I helped reimagine its online presence—bringing cinematic storytelling and culinary inspiration together in a cohesive, engaging way.

Project Scope

Brand Design
The updated branding captured the unique essence of MOVIEPUDDING, blending cinematic and culinary elements into a sleek, modern identity. Every detail—from typography to color choices—was designed to reflect the publication’s creative and thoughtful voice, ensuring a visual identity as rich as the stories it tells.

Instagram Curation
I transformed MOVIEPUDDING’s Instagram into a visually compelling space by seamlessly integrating curated content with original posts. Each image was intentionally selected to create a narrative, establishing a feed that felt immersive, engaging, and unmistakably MOVIEPUDDING.

Content Strategy
To deepen audience engagement, I developed a content strategy that aligned with the brand’s vision—balancing film and food inspirations with fresh, original creations. Every post was designed to add value to the feed, reinforcing MOVIEPUDDING's presence as a go-to destination for those who love both the silver screen and the dining table.

Results

  • Achieved a 30% increase in content interaction within one month.

  • Boosted accounts engaged by 9% and grew followers by 5%.

  • Established a visually distinct and cohesive identity that resonated across platforms.

The MOVIEPUDDING redesign brought a fresh perspective to its branding and digital presence, positioning it as a leading voice at the intersection of film and food—where every frame and every flavor tells a story.