Tattoo artist Jojcap needed a website that reflected her evolving artistic style—a refined, ultra-minimal aesthetic inspired by old library books, natural patina, and themes of degradation. I redesigned her website to seamlessly align with this vision, creating a stripped-down yet sophisticated digital experience that puts her work at the forefront.
Project Scope
Website Redesign
The new site embraces elegant minimalism, balancing simplicity and intentionality to highlight Jojcap’s artistry. Every element—from typography to negative space—was meticulously curated to reflect her unique visual language, allowing her work to take center stage.
Mobile Optimization
With accessibility in mind, I optimized the mobile experience, implementing intuitive navigation, simplified headers, and a streamlined layout. The result is a seamless browsing experience across devices, ensuring clients can explore her portfolio effortlessly.
Logo Design
To complement the redesigned site, I crafted a sleek, modern logo that reinforces Jojcap’s artistic identity. The design seamlessly integrates into her digital presence, embodying her minimalist yet deeply textured aesthetic.
Results
Delivered a cohesive, visually striking online presence that reflects Jojcap’s evolving style.
Enhanced mobile usability, ensuring a smooth, immersive experience for on-the-go visitors.
Strengthened her brand identity with a refined logo that captures the essence of her work.