With a WSET certification and a deep love for wine, I took on the challenge of designing the brand identity for Enoteca Fiorella—a concept wine bar and boutique producer that celebrates the depth and richness of wine culture. Inspired by the balance of tradition and modernity, this project blends timeless elegance with contemporary design, creating a fully immersive brand experience.
Project Scope
Brand Design
The visual identity of Enoteca Fiorella was crafted to reflect its deep respect for wine traditions while embracing a modern sensibility. The logo merges classical typography with minimalist refinement, capturing the essence of heritage and innovation. A rich color palette, inspired by aged cellars and sunlit vineyards, further reinforces the warmth and romance of the wine world.
Newsletter Design
To cultivate a deeper connection with customers, I designed a visually engaging newsletter that serves as an extension of the brand’s storytelling. Featuring curated wine pairings, producer spotlights, and behind-the-scenes glimpses into the winemaking process, the design balances editorial sophistication with an inviting, approachable tone, welcoming readers into the world of Enoteca Fiorella.
Packaging Design
The wine labels and packaging were a key element of the brand’s identity, designed to evoke both craftsmanship and artistry. Inspired by vintage wine maps and contemporary design, the labels blend intricate details with clean, modern layouts, making each bottle a work of art. The result is packaging that not only stands out on shelves but also tells a story of origin, terroir, and tradition.
Results
Developed a timeless and versatile brand identity that resonated with wine enthusiasts and casual drinkers alike, enhancing Enoteca Fiorella’s market presence.
Designed an engaging, editorial-style newsletter that fosters a community of wine lovers and deepens customer loyalty.
Created elegant, storytelling-driven packaging that elevates the brand’s offerings and makes them instantly recognizable.