A concept grocery brand inspired by my mixed-race heritage and created in honor of my great-aunt, the headmistress of an Italian culinary school. Alimentari Adriana reimagines the grocery store as a place where food meets art, blending timeless elegance with modern sophistication.
Project Scope
Brand Design
Rooted in the opulent textures of Dutch still lifes and the refined minimalism of Irving Penn’s photography, the brand identity was designed to elevate everyday grocery items into works of art. By merging classic artistry with contemporary aesthetics, the visual identity reflects a luxurious yet approachable feel—one that transforms the act of grocery shopping into an experience.
Instagram Curation
Social media played a key role in bringing the brand to life. I curated a visually compelling Instagram feed, layering rich textures, deep hues, and thoughtful storytelling to create a gallery-like experience. Each post was crafted to feel like a moment captured in time, reinforcing the brand’s elegant yet intimate positioning.
Web Design
The website extends the brand’s vision into the digital space, balancing functionality with artistic expression. With an intuitive layout and seamless navigation, the design highlights the store’s offerings, special features, and aesthetic inspirations—creating an immersive experience that feels as thoughtfully curated as the brand itself.
Results
Developed a cohesive and memorable brand identity that stands out in the gourmet grocery market.
Designed an Instagram presence that captures the brand’s artistic inspiration.
Created a website that blends visual storytelling with a seamless user experience, strengthening the brand’s impact.
This project showcases how design, storytelling, and strategy can transform a retail concept into something immersive, timeless, and deeply resonant—bridging the gap between tradition and modernity in a way that lingers, much like a beautifully plated dish.